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How to Utilize Facebook Ads for Your Business Success?

The global social media giant Facebook (FB) had an overwhelming success in Q4 2016 as the firm’s earning crossed $8 billion marks. From 1.79 billion users to 1.86 billion monthly users, the company has made around 4.67% growth in the last quarter itself.

For multi channel ecommerce support, the Facebook has emerged out the most viable mode for promotions. The sudden spurt in the Facebook ads revenue in the Q4 2016 tells the same story. The last year alone, Facebook did a business of around 28-billion USD.

No matter, whether a firm sells cosmetic or apparel on its e-commerce store, the best way to reach out to maximum customers is by optimum utilization of the Facebook ads on the company’s official FB profile page.

Randomly, an FB ad can generate at least 2000 impressions in a boosted post. Another advantage of the Facebook ad is its adaptability, which allows the users to see any Facebook ads on multiple devices starting from traditional desktops to ultra-sophisticated smartphones,

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Key Strategies for Enhancing Q4 Sales For Amazon, Google & AdWords

The study on Google paid search came out with very interesting statistics. Q4 grows around 19% every year in comparison to last year. It will be highly beneficial for a business enterprise to make the best out of it and optimize its future AdWords campaigns accordingly.

An online entrepreneur has to work harder and ensure close monitoring of all changes to augment his sales. Amazon consultant like eStore Factory usually runs a top sellers campaign to identify any modification in clicks, conversions, and cost for ad groups. Such reports can be both positive and negative but always helpful for the online retailer to formulate his future business plans.

Here are Some Other Key Strategies Ad Performance Report: One of the best ways to get the real sense of your online business is by analyzing your account status through running an Ad Performance Report in AdWords. It also helps you know Click Through Rate (CTR) and Average Cost Per Click. The status column shows all the necessary details

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The online marketplace as Amazon and eBay are offering many products for its consumers this holiday season. The product listing from the small retailers is present on these digital retail marketplaces in order to earn more. The retailers need to remember that the online marketplaces have their own additional fees, and they have to comply with certain regulations. If the sellers are willing to sell on Amazon and eBay during the holiday season, then they can take the support from the experts from the eStore factory.

For Selling on the Amazon MarketplaceIn order to sell their products on Amazon marketplace and to look for the saleable products, the sellers can opt for the Amazon SEO service in order to reach out to the maximum users. Here are following important tips:

  • Stock the Relevant Products: The sellers should stock up the related products and can check out for the trending stock by reviewing the material from last year. Even the automated content can work out handy for the po
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Tips For Improving Slow Summer Sales on eBay & Amazon

Once temperature soars high, and all schools are shut due to summer vacations, the online sales also witness a significant drop. No wonder, e-commerce dealers find it extremely boring, and loss-making time of the year. However,simply by optimizing Amazon marketing services online, a firm may still earn a lot during the off-season.

An Amazon seller has to tweak his business strategies during the summer season to ensure more sales and profits. Considering lower online traffic in summer, the best way to attract more buyers is by putting useful and relevant content on the site along with customers’ reviews that prompt users to buy products online instantly.

More Satisfied Customer’s Reviews: During the off season, an entrepreneur has to work harder. A recent survey has stated that around 90% of the customers believe in online reviews and recommendations of the other purchasers. So, when your products have more positive reviews on eBay and Amazon, it enhances your sales too. You should al

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Optimize Headline Search Ads in Amazon Central for More Sales

A few years back, Headline Ads were previously earmarked exclusively for Amazon Seller (people who sold their products directly to Amazon at wholesale prices) utilizing its inbuilt Amazon Marketing Services (AMS) facility.

Users have now become more self-centered and busier than ever. They don’t have time to surf the E-commerce website personally and order a particular product unless the same grabs his attention first. Headlines Ads give maximum exposure to online buyers and act as a successful promotional campaign for the business firm.

What Does Headline Search Ad Do? Basically, Headline Search Ads are PPC (Pay Per Clicks) targeted online promotional campaigns with high-searched keywords and customized display on top of the site. One needs to be an Amazon FBA Expert with a registered brand, and at least a dealer of three products like Camera, luggage and Beauty products or some other stipulated items to become eligible for a Headline search ad campaign.

How to Run Amazon Headline

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Beauty: No More a Restricted Product on Amazon

Amazon marketplace has restricted the products in the Beauty category to be sold online but from the first week of August 2017, the products no more belong to the restricted category. The sellers can now sell the beauty products with “No Restrictions” the error that used to appear beforehand. The beauty products were gated on the Amazon in the USA but from this month, they are ungated on the online portal.

Most of the sellers have a sigh of relief as they can now carry their business without any restrictions but abiding by the guidelines kept for this category. They can take the advice from the Amazon marketing services provider as eStore Factory that helps the third party sellers in updating their Amazon marketplace. Here are some of the key points that are involved in the Ungating beauty products in the online market place:

No Formal Approval Required The Ungating of the beauty products came as a relief to the sellers as they can now sell most of the beauty products without any pri

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Amazon Influencer Marketing Program – Transforming Retail Sales

In the present times, the importance of influencing the target customers has become significant for the retailers in order to be aware about their products and services. The Amazon Influencer Marketing program is helping the retailers to reach to the potential consumers through the content and the social media. Even the Amazon Seller Consulting company eStore Factory is helping the retailers in this Influencer Program to increase their sales. Here are some of the top ways in which the Amazon Influencer Program is gaining importance now.

Recommendation from the Consumers Nowadays, the consumers do not settle for the brand messages or the promotional descriptions given for the required products. They like to hear straight from the mouth of the other consumers who work as online recommendations for the retailers. This helps in generating more consumers for the branded products and services of the retailers that provide personal insight into the pros and cons of using the products and ser

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Facebook Guide: Choosing the right Ad Type For Retailers

posted by seoestore 5 months ago
tags: Amazon SEO eBay SEO Ecommerce SEO

Facebook is the biggest business platform that provides sophisticated goals to the retail marketers to reach the largest audiences. Millions of users make use of this social platform so it has become the hot favorite for the marketers for the product promotion. The retail marketers use the Facebook for the launch of newer products, new discounted offers, and ecommerce SEO. In totality, the Facebook has taken a forefront in the Social Media Marketing Concept. Retailers can use many Retail Ad Types for marketing of their products and services. Here are some of the top Facebook Ad Types for the present-day retail marketing:

Get Famous with Canvas Ads This kind of Ads helps in website conversion and brand awareness. It helps the users to get a closer view of the Retailer’s Ads while zooming, tilting or switching the ads. This helps in getting more information about the products. It arouses the sense of excitement as soon as the customers come across Canvas Ads as this fascinates and appea

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How To Unlock Gated Brands Restricted By Amazon?

Amazon is the biggest E-Commerce platform that has many published brands and sellers selling thousands of products to the millions of customers across the globe. Many sellers have associated themselves with this trending and leading platform in the recent past. The popular companies as eStore Factory outsource the services related to the Amazon marketing strategy. They support the sellers in knowing about the products, and the categories that they can sell on Amazon. In case, Amazon gates any of their products then the professionals from the Company help sellers to ungate them.

Tips to Ungate the Gated Products The Amazon Seller Consulting agencies help the third party sellers to ungate the gated products because of some restrictions put up by the E-Commerce platform. Most of the gated products are prone to counterfeiting so it takes the time to ungate them. The product gating is done on some products in order to protect the reputation and the customers. However, here are some tips to

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Amazon PPC Optimization Can Take Your Business To Next Level

Amazon is a great marketing platform where online sellers get maximum exposure. The PPC campaign of the E-Commerce platform is a cost-effective method for selling the product. According to Amazon PPC experts PPC spending at the end of the year 2016 showed an immense increase. After the ban of the CPC strategy, the sellers possess the PPC campaign to turn to the potential for more reviews.

Moreover, the PPC strategy for the year 2017 focuses on the optimization process. It also emphasizes on the curbing of the unwanted expenditures. Here are some top three optimization strategies for the Amazon PPC for the year 2017:

Calculating the Advertising Cost The seller needs to compute the cost of the advertising sales in order to get the right insight about the PPC of the product. The percentage of the ACoS includes the expenditure on the ads to the sales. One should keep a tighter check on the sales and spending on the ads. This will help in the calculation of the product profitability.


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