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4 Reasons Your Business Needs a Marketing Agency

Here are eight ways you know it’s time to hire a marketing agency.

  1. Sales are Stagnant
  2. It’s Not Getting Done
  3. You Don’t Enjoy Marketing
  4. You’ve Realized You Don’t Have the Skills
  5. The Sales Department is Complaining of “No Good Leads”
  6. Your Marketing Results are Hit or Miss
  7. You Wonder What is Working
  8. You’d Love to Hire a Complete Marketing Team, but Lack the Budget

If any of these apply to you, then read on…

Marketing is increasingly responsible for more and more. More productivity, more effectiveness, more leads, more sales, etc. Marketing teams are feeling strapped with limited resources, smaller budgets, and there isn’t adequate training available. If you keep your entire marketing team in-house, you could wind up spending your entire budget on payroll and still not have all of the skill sets needed, on the other hand, if you outsource all of your marketing, quality and control become concerns. All industries are struggling with this dilemma and it’s something that every co

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Social Media: How to Create Engaging Content

You want people to like your content enough that they share it and trust your product or service. Sounds great. Here are 6 ways to do it.

1. Know Thy Audience

Tailor content specifically for your largest target audience segment. Say you’re a luxury brand that relies on Instagram for most of its social signals. It helps to know that 80 percent of the Instagram populace is female. On the other hand, 53 percent of Facebook users are female, so it’s more balanced there.

Collecting detailed demographic data will help you understand the most appealing types of content for the target audience. It will also help you set the right tone for communicating with your audience. Folks on LinkedIn, for instance, may be less fond of your humorous posts but those on Facebook or Twitter will likely love them!

2. Know the Right Type and the Right Time

The right ‘type’ of content is the content that creates the highest engagement for you. You probably already know which posts get the most likes, comme

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Benefits of having a LOGO

Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Learn more about Developing Your Company’s Logo. Below are some of some of the benefits of a professionally designed logo and identity system to increase your companies business:

  1. To increase your chance of earning venture capital or of selling a business. If you present a well-rounded business package that includes marketing materials and graphics, your business will look more complete.
  2. To attract more clients. Some clients look for a well-defined company, and “look and feel” may be one of their criteria for making a purchasing decision.
  3. To look “established” and “bigger”. Home-printed business cards or cards printed with Microsoft clipart scream “small-time vendor” to your potential clients — and that is how they will want to compensate you.
  1. To give clients a sense of stability. You may not have b
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Social Media and its ubiquitous relationship with hashtags

Well, you’ve heard and seen them in advertisements and posts on social media. They flood your Instagram feed leading you to places where common interests and subjects sit pretty, displaying images that more or less fall into the same category of the event or purpose. The ‘#’ or the hashtag before a word or phrase that needs to be highlighted as a topic. So what are they really and how do they help, if at all?

Hashtags were created when a Google employee tweeted one of his colleagues on suggesting a topic with the # symbol before it to give it a unique position in the conversation. This act of indexing such a word turned into an idea that actually worked for images posted or events where live feeds were to be tracked. Hence, hashtags caught on and were coded into almost every social media tool, enabling a cooler method to link topics without recreating something altogether new.

The key to creating a unique hashtag is to avoid ambiguity. It’s important to make sure that it fits seamles

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8 Social Media Myths to Dispel

As an individual running your own little business, you should be aware that the sales and marketing landscape has changed dramatically in the past 10 years. A decade ago, “social media” wasn’t in our vocabulary! Today, it is clearly the medium to communicate with your current and potential customers.

Now you may be wondering, where do I start in the social media arena and which social media outlets do I need to be on? To help you decide on the social media choices, let’s dispel some common social media myths. And remember, as Herman Edwards rightly stated, “If you’ve got a goal without a plan, then it’s just a wish.” It’s imperative to commence with a certain plan of action if you’re looking forward to making your social media strategy work for you.

Let’s dispel the 8 myths of social media.

1) My customers don’t use social media that much

Whether you are aware of it or not, your customers are on social media. 74% of adults use social media, so the possibility of your prospects bein

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Responsive website design? Is it just a trend, or is it the way to go?

With the growing number of internet searches coming from mobile devices (read smartphones and tablets), what is the strategy that works best when taking your business online? Well, about 2 years ago when smartphones were flooding the mainstream mobile market all over the world, mobile phone operators were jumping into the bandwagon to offer internet data packs that made the revolutionary transition to where we search for things on the web.

Before the advent of responsive website design, there were regular websites that were designed for the regular desktop and laptop screens and separately created mobile websites for the smaller screen devices. Updating content in both these versions of the websites was cumbersome. With responsive website design, a specific code is created that takes over the website structure so that it adapts by layout to the device viewed on, without creating two versions of it.

Think about a website that literally restructures to view pretty on a smartphone or ta

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