Off-page search engine optimization is not just about links.
It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.
As smart bloggers and content marketers, we usually start with on-page SEO.
But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your web site.
Depending on your marketing goals, the time you spend on off-page search engine optimization will vary. Dr. Pete Meyers from Moz observed that many web site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other web site owners, those percentages are reversed.
Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.continue reading