Monitoring the link profile of your website (that is, the complete list of links pointing to your site from other websites) is a wise SEO defensive strategy. You also need to know why to monitor the backlinks. Once you know how to find the backlinks to your site, you can evaluate them and remove the bad ones from your link profile.
Google Penguin algorithm analyze the link profile of a site, and if many of its incoming links look suspicious, site rankings may plummet. If you are trying to recover from a Penguin penalty or safeguard your site proactively, it is essential to monitor backlinks - frequently - and keep your link profile clean.
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