The China Toys Market was worth US$ 12.0 Billion in 2017. The market is further projected to reach a value of US$ 22.5 Billion by 2023, exhibiting a CAGR of 11% during 2017-2023. China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and iqacnternational toy manufacturers. The demand for toys in China is changing from traditional and decorative toys to electronic or remote-controlled toys. With inflating income levels of urban dwellers and rising standards of living, a shift has been witnessed from conventional toys to innovative electronic and plush toys. Moreover, the recent relaxation of the one-child policy in China has also added a large number of new-borns to the population, thereby expanding the consumer base of the toys market.
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