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author: Alex

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Top Secrets to Going Viral on Social Media

Social Media

Viral marketing is a powerful tool for businesses. It’s how organizations like Facebook and Lyft (among many others) quickly acquired new customers. You can create a viral social media campaign by following the viral-marketing principles practiced by some of the world’s best brands. Also check current social media trends.

Master the target audience

In order to create viral content, you must first understand your target audience. Viral content is only effective if it speaks to people so convincingly that they are eager to share the content. By tarrgeting the right audience you will get huge social media traffic.

Select the appropriate social media platform

Every social media platform is different. Before creating content, choose a platform on which to specialize. Instagram, Twitter, LinkedIn and Facebook are all good platforms on which to start a viral marketing campaign; however, the content you create will differ depending on the platform you choose.

Read All Secrets at:  https

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5 Myths About Artificial Intelligence

Artificial Intelligence

Very few subjects in science and technology are causing as much excitement right now as artificial intelligence (AI). In a lot of cases this is good reason, as some of the world’s brightest minds have said that it’s potential to revolutionize all aspects of our lives is unprecedented.

On the other hand, as with anything new, there are certainly snake-oil salesmen looking to make a quick buck on the basis of promises which can’t (yet) be truly met. And there are others, often with vested interests, with plenty of motive for spreading fear and distrust.

So here is a run-through of some basic misconceptions, and frequently peddled mistruths, which often come up when the subject is discussed, as well as reasons why you shouldn’t necessarily buy into them.

Read more at:  https://www.forbes.com/sites/bernardmarr/2017/10/03/5-myths-about-artificial-intelligence-ai-you-must-stop-believing/#1caf4c012739

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IoT market spend likely to grow to $1.29 tn in 2020

IoT

Digital technology like Internet of Things (IoT) is poised to transform the way businesses generate and consume data and the worldwide IoT market spend is expected to grow to $1.29 trillion in 2020, says a report.

A key factor driving its adoption is the increasing realisation of the value that IoT brings along with improving the customer experience.

In addition, most businesses today are either at a starting point in their IoT journey or are at some stage considering an IoT deployment which, in turn, will lead to a significant uptrend in the adoption of IoT.

According to an IDC-Aeris report, the worldwide IoT market spend will grow from $625.2 billion in 2015 to $1.29 trillion in 2020, with a compounded annual growth rate (CAGR) of 15.6 per cent.

“Today, IoT has gone way beyond tagging and tracking and has entered diverse domains and is enabling a range of business benefits,” said Rishi Bhatnagar, President of Aeris in India.

Source: http://www.thehindubusinessline.com/info-tec

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