No matter whether you are a B2B or a B2C peer, you are meant to comply with the new rules and regulations that come along with GDPR. The change is necessary, important and inevitable in the market where businesses are drastically growing at a faster rate, from offline to online web. The way data is stored, accessed and processed today is too different to compare from how it was handled 20 years ago.
The GDPR (General Data Protection Regulation) will soon come into force, and it clearly will be a threat for businesses who do not comply with rules in the European Union (EU) Region. GDPR deals with Data and Data which is the very heart of B2B and B2C businesses. The best thing you as a marketers can do right now is to sit back, understand GDPR and the truth about its impact on your business. The law applies to everyone who deals with data of citizens based in EU, regardless of whether your company is within or outside of EU.continue reading