What is IEO?
An Initial Exchange Offering is a relatively new trend that employs cryptocurrency exchanges to raise funds on behalf of an entrepreneur or startup. By listing exclusively on an exchange, a startup can harness the popularity and reach of the platform to promote their token.
Advantages of IEO
There are several merits for startups to use Initial Exchange Offering for raising funds for their project. They are listed below:
- Trust factor: Exchanges organize rigorous examinations to ensure the different project comply with different regulations before listing them on their platform.
- Token Security: Entrepreneurs do not have to worry about the security of their token as it is provided by the exchange.
Simplified Marketing: Publicizing the project and reaching investors is organized by the exchange platform.continue reading →