Customer loyalty is the life blood of any business. It is that magic which makes a customer come back to a brand again and again for repeat services. This form of magic is hard earned though. Most of the brands spend most of the times brain draining about how to increase customer loyalty. It is a token which is not to be taken for granted. In today’s competition driven market there is no assurance that the customer who is loyal to you today will remain loyal henceforth. The need of continuously evolving communication and engagement is based on this key fact.
Now Customer Loyalty program rewards can be both products and services. All of us are possibly in the running for some customer loyalty program or other without actually being aware of it. Banks, Supermarkets , most businesses that we encounter every day runs these programs quite regularly. Studies reveal that no matter how small or mundane the prize, customers simply adore these loyalty programs. It gives them an added purpose racontinue reading →