Digital marketing channels are the whole talk right now, with SEO known to consistently top the list. Clutch recently did a survey of more than 500 digital promoters, with a rather amazing result when it comes to SEO. Only 44% of the company said SEO was used in their digital marketing strategy, that’s an amazing 56% of the company that does NOT spend on SEO in 2018. Instead of SEO, the company tends to spend more on social media (81%), their own website (78%) and e-mail (69%). According to Jeremy Greenberg from 97 Change, this is due to the fact that ‘people are sensitive when you have the capability to tell your product tale, whether it’s on social networking, your website, or e-mail. With other channels, there’s not as much capability to tell your story”.
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