Hiring a content marketing agency is not easy- especially now when there are so many of them. Start ups and small businesses especially are likely to get confused.
The ONE TIP that will reflect the nature of the marketing agency: Transparency: They will tell you exactly what you are going to get, and will not promise you millions of clicks within two days. This means they know they field well, they follow ethical means, they will not fleece you and they are looking for long-term methods of building your brand reputation and promoting it. If the agency says they will get you a million clicks within 24 hours, chances are they will engage in unethical tactics and leave you in the lurch after collecting the money. They will damage your reputation, and their tactics will ultimately lead to your website to be shutdown. Do not engage with agencies like these.
Here are a few things clients should keep in mind when looking for a good content marketing agency:
- Versatility: Look f