Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. I'm going to jump right in ask you why Websites need links?
Bob: There are a number of reasons to have absolute links vs relative links pointing to your site. But let's start with the reason they were created in the first place. The original purpose of the Internet was to enable the sharing of information. For example, if a scholarly paper existed on a server at the University of California, and a professor at Oxford wanted to read it, the Internet made that instantly possible. Now, if the Oxford professor had a paper that referenced information from the UC paper, they could link directly to that other document rather than just quoting from it. So a hyperlink was intended as a way of connecting data, ideas, and references together. It's like saying, "if you'd like further information on this topic, here's a place to find it."
When the Google search engine was created, its developers took thicontinue reading →