Why Good Logistics and Transportation will decide the fate of the Indian E-commerce

Indian e-commerce has witnessed a massive rise over the years. Going beyond the mushrooming phase, it’s now a full-grown industry.Now the question is amid this cut-throat competition how can one survive and scale up? Often there is debate over the product features and awesome marketing strategy, one deciding factor goes unnoticed. Yes, we are talking about the “Logistics and Transportation” which can make or break your online business.