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What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of affecting the visibility of your website on search engines, like Google, bing, DuckDuckgo and Yahoo! with tactical on and off page optimization strategies. There are over 200 different ranking factors that search engines look for when ranking a website. Some ranking factors include:

  • Keyword relevance
  • Fresh/updated content
  • Meta tags
  • Indexing
  • Credibility/Trust
  • Readability
  • User experience

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they are unable to see or understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users. Search engines, like Google, want to see a website constantly updating and providing visitors with fresh, engaging content. Zigma’s copywriters are SEO specialists and understand the ranking factors required of websites by search engines in order to generate leads and target potential customers for your business.

  How Does SEO Help Your Business?

With a solid search engine optimization strategy, you can improve the quantity and quality of the leads to your website. The quality of the traffic is measured by the number of conversions or goals completed associated with specific keywords that we can target on your website through SEO tactics. 

Zigma: A SEO Company You Can Trust

Zigma is an experience SEO company that understands search engine optimization and how it can help your business evolve. The days of keyword stuffing are gone. Search engines are prioritizing relevant, reader-friendly content and engaging websites. Zigma has all the tools necessary to help your website achieve success online. We optimize websites not only for robots and spiders, but for people as well.

#SEO #SEM #Marketing #Onlinemarketing #WebDevelopment #Webdesign #Toronto #GTA

Source: Zigma

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