One of the gaining techniques of Internet marketing is affiliate marketing. The main principle of affiliate marketing is that the advertiser delegates the performance of marketing activities to many partners, guaranteeing them remuneration for it in an effective model of settlements.
Affiliate marketing on the Internet offers new opportunities for cooperation between advertisers and website owners, who would like to emit advertisements and thus receive quite a good remuneration. Affiliate networks, offering the possibility of broadcasting this kind of advertisements, are a competitive alternative to Google AdSense or other types of advertising networks.
Partners (website owners) may broadcast various types of advertising creations - banners, links, etc., or use mailing promotion methods, depending on which methods are allowed in the regulations of a given affiliate program. Affiliate programs promote products such as clothing, books, computer programs, jewellery, cosmetics, etc., as well as financial services, insurance, and social networking sites.Depending on the model of settlements adopted, the partner may receive remuneration for obtaining sales (CPS model - Cost per Sale), subscribing to the newsletter, or registering for the newsletter (CPL model - Cost per Lead), and for entering the advertiser's website by clicking on the banner - Cost Per Click model. When a user clicks on a banner or link, he or she is redirected to the advertiser's website. A cookie is then stored on the user's computer. Depending on the duration of this cookie, if he performs the desired action on the advertiser's website, the affiliate is remunerated accordingly.