There are various ways in which internal linking affects SEO and in turn the overall user experience. The first thing to understand about them is that all internal links do not hold the same value in terms of SEO. In fact, only the links embedded within the boy of a page or a post are of any value for SEO. Links that appear in sidebars, footers or outside the body of a page do not affect the SEO of the website much.
While most internal links connect new pages to old pages in a website, the opposite practice proves more effective for enhanced SEO. Hence it is important for the professionals of an SEO company in San Francisco to review the internal links of their client website regularly and make the necessary changes. They should make sure that the new links are placed in old pages and point to newly created pages of the website.