Across virtually all industries marketers are witnessing a drop in the number of visitors to the business website as an increasing number of customers are meeting their information demands from the social media. Thanks to the number of social media users globally crossing 3.2 billion, as mentioned by https://hootsuite.com, an increasing number of customers are getting to know of the products and services from social media and also using it to participate in promotions, give their feedback, seek customer service, and voice their opinions. However, the website is not dead as yet; if you want your e-commerce site to thrive, there are some lessons that can be learned from the social media and integration of web design and social media can be done for the best impact. Some tips:
Inform Customers about Your Social Media Presence
It is very important that visitors to your website are informed about the various social media platforms you can also be found on so that they can follow your brand on them and share information they find interesting on their accounts and also interact with the brand. The web design should, therefore, allow for the prominent display of the social media icons; typically, they are included either in the header or the footer of the web pages.
Allow Website Logins with Social Media
Asking website visitors to register with their details the first time or use their log-in credentials thereafter is usually a big turnoff for visitors. You can make it easy for them to access your site by allowing them to log in with their social media credentials. This not only shortens the registration process and encourages people to register but also offers a great opportunity for businesses to create and deliver customized content, create valuable internal communities and also earn free Instagram likes.
For digital marketers, websites and social media are increasingly becoming unified for the purpose of driving brand awareness and generating traffic for conversions. If social media is ignored, websites have a stiffer challenge of generating traffic and also lose out on the potential of earned amplification that social media sharing permits.