Today there is a lot of pressure to transfer every activity to social media as well. If you don't have a Facebook account, you feel you need to change it. However, running a FanPage is not always a necessary activity.
Assume or not?There is no rule that would help in choosing the right marketing campaign. In the case of a Social Media campaign, the matter is even more difficult. Social media are extremely interactive, there is a lot of traffic and a lot of interest in attractive content. People who like the profile of a given business expect either extensive content or some lucrative benefits. Think about what your FanPage management can offer Internet users?
Local producer and international potentateIn fact, both small companies and large corporations can benefit from social media. Large corporations find it useful to warm up their image, inform about important events or to open up to new consumers. However, running a FanPage of such a company will be significantly different from a small local manufacturer or supplier. Is there anything that could be of interest to such an entrepreneur? Of course, yes. Through Social Media channels it is possible to inform about introduced promotions, new products, as well as to attract new consumers and take care of old ones. In fact, the Internet user wants to feel important, wants to feel that it is important for a given company. There is no reason why a local nail manufacturer, by running FanPage, should take advantage of all kinds of Social Media's benefits.
What not to do?However, it is important to warn against being present in social media at any cost. Such action never results in anything good. The consumer, in this case the Internet user, must feel that something is happening on our profile. He or she must feel that it is appropriate to follow the added information. Only with such awareness, the person running a business should start analyzing thir chances of appearing in Social Media.