With a comprehensive understanding of business marketing and communication, one can easily comment on the utility of bulk messaging services in the business world. By harnessing these services, the business users can interact with tens of thousands of business recipients within seconds. This is done using the regular short messaging services that we use to communicate with each other. Thus, the business houses can communicate easily with any individual with a basic mobile phone and activated SMS services. This is mainly done because of the presence of effective bulk SMS gateways provided by various Bulk SMS gateway providers in India. A bulk SMS gateway is a connective channel that enables the business units to transceive colossal business messages to and from the target audience. The SMS gateway acts as the central application system that incurs the charge of handling both incoming and outgoing messages and simultaneously channelizing them towards there desired destination. Further, cost-effectiveness, mass reach, and bi-directional communication term to be various features of bulk SMS services that prove its significance among other marketing techniques.