For the businesses to thrive in today’s competitive world, personalization is the best tool available. Since numerous businesses are a part of the same lucrative market, so, the customers have a lot of options to choose from. In case they do not get the desired service from a business they are fast enough in switching it. Also, where all of the competitors claim their products to be the best, it’s just the service they provide that can differentiate them from each other. That’s where personalization plays its part.
Source : Live Chat Agent