What is Growth Hacking?
Growth hacking is establishing a smart process of continuous experimentation across marketing channels and product development to identify the most powerful, cost effective & efficient ways to grow a business.It is a continuous process, that implements the best practices of the lean start-up methodology to the growth requirements of a company repeating and continuously testing until the best strategy that brings the growth is found.
Who is a Growth Hacker?
The Phrase “Growth Hacker” was coined by Sean Ellis in 2010. A Growth Hacker is not a substitute to a marketer, A Growth hacker is simply different from a traditional marketer whose true north is Growth. Every step, Every Decision, Every initiative that a growth hacker takes is driven by growth. The Power of a growth hacker is in their focus on a singular goal also known as One Metric that Matters (OMTM).