The event held a lot of important information not only for the people who physically attended the sessions. Many conferences and talks were live streamed on YouTube so that people from all over the world can take advantage of these enlightening talks. Dozens of talks took place over a span of 3 days. Google then handpicked the talks that they thought will be more advantageous for SEO professionals and webmasters all over the world. Each talk brought a lot of insightful information for the experts to learn new lessons and use that lessons in reaching new cornerstones in their fields.