We could say that Marck Zuckerberg, the creator of Facebook, was one of the first to take this step through Facebook. And we spend the day consuming audiovisual content through different social networks. Why not go one step further and do it live? The concept called video content has allowed us through Facebook Live, Instagram Stories Social Media Marketing (SMM) and Periscope (Twitter) to know first-hand the opinion of the consumer who can interact at all times while performing the live broadcast. A method of connecting with people on a personal level, but also a business one because it allows us to get closer and closer to our customers by making them participants and getting them to feel part of the brand.