Digital Marketing is one of the fastest growing professions in the present, technology-driven, world. Businesses of all hues and sizes are using digital marketing to promote their wares. So, there is no dearth of Digital marketing jobs in the market. You need to choose the set that suits you best. There are two aspects to be kept in mind by an individual who wants to become a Digital Marketer of some standing.
Having said this, let us now discuss some of the key digital marketing skills that are more fundamental to this profession:
- SEO (Search Engine Optimization): Let us accept that no matter how impressive the design and contents of your campaign is, it will serve no purpose unless it is visible to a surfer. Today the internet (web page, emails, social media etc) are so flooded with all sorts of ads that even the best of campaigns is likely to get buried under the plethora of ads of similar products.
- UX design: Once the content writers and SEO get the prospective customers to visit your site, it has to be so designed and handled that the visitor is able to get what he is looking for without any hassles or difficulties. A UX Designer may not be directly involved in attracting customers but has a vital role to play in clinching a sale and maximizing ROI.
- Content Writing: Content Writing can safely be called the soul of Digital Marketing. The content of your campaign (maybe through email, Paid social media, mobile etc) should be such that it catches the imagination of the recipient. Remember the content is not able to hook target viewers, it is a failure.
- Analytics: It is also a vital sub-skill of digital marketing. an analysis of data regarding business matrices; traffic; leads; sales etc to enable the management to maximize the effectiveness of the campaign and appropriate return on investment.
Digitant Talent Solutions (DTS) has launched an excellent training material titled “Digital Marketing Pandect” to explain the specialties of each sub-skills in a style that is easy to understand. It will benefit both the fresh entrants as well as experienced digital marketers.
The book is available online and can be previewed at Amazon Kindle.