As technology progresses, the need for human involvement in day-to-day manual tasks is marginally decreasing and the same applies for email marketing.
It has always been a standard practice to send out marketing material via emails manually, which, let’s be honest, is at the least inefficient and not sustainable for your business’s long-term growth. This has all changed in the past 5-7 years, since email marketing automation emerged.
What is Email Marketing Automation?
In simple terms, email marketing automation is a process of automatically sending emails to your subscribers/customers in response to certain triggers.
As a marketer it's up to you to choose what customers’ behavior/actions should trigger those emails to be sent. The content of those emails is also dependent on several factors, with one of them being the nature of the customers’ actions which triggered that email to be sent.
The simplest example of email automation would be: as a user visits your website for thecontinue reading →