The Digital Marketing Manager does not need to be an SEO expert. But a generalist who knows how to integrate organic search into his digital strategy.
The problem is that there is a lot of material available on USA Educational Mailing Lists SEO (some updated, some not so much), but in general they have a high degree of depth or have a technical focus.
With the launch of the SEO course for Marketing Managers and E-commerce , the first SEO course in Brazil focused on digital marketing and e-commerce managers , I would like to share here the minimum that marketing or e-commerce managers need to know about SEO to manage it the best way.
1. It all boils down to: Understand the importance of SEO for your business, set KPIs, and covers results that will best contribute to the business
The organic search (as well as other media) behave differently in each market and has peculiarities for each player. But in organic search this is more sensitive.
Some see organic search as a source of trafcontinue reading →