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HOW TO GATHER MORE CUSTOMER FEEDBACK AND SERVE YOUR CUSTOMERS IN A BETTER WAY

Meeting or exceeding customer expectations is possible only if you know what exactly your customers want. Knowing their pain points helps improve the service quality and boost customer satisfaction. A customer feedback survey is the best way of knowing about customers preferences, likes, dislikes and hidden requirements. However, businesses need to identify the customer feedback medium that would work best for them. Here are the best ways of doing the same:

Customer surveys:

Customer surveys provide the best and accurate results when conducted appropriately. A customer survey requires some potential and relevant questions to know the hidden requirements of customers. You can either put up all such questions on a dedicated feedback channel or print them on papers to be distributed.

Live chat:

Live chat can be a great medium for collecting customer feedback due to the real-time connection it creates between the business and its customers. A wide range of issues can be addressed using

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