Every now and then, while reading about the marketing industry, we often come across a trending term called ‘Lead Generation’. In the midst of the technological revolution, this term is of quite a significance as your business circulates around this term.
This term might sound like a piece of cake but it’s a challenging task. 65% of businesses say generating traffic and leads is their biggest marketing challenge. In fact, this is the company’s top marketing challenge.
Now coming to the fact, what is the meaning of lead generation and how can it boost your business. As per Google, ‘Lead Generation is the process of stimulating and capturing the interest of potential buyer in a product or service for the purpose of developing sales pipeline’.continue reading →