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Lead Generation

Trending Channels Of 2018 To Enhance Your B2B Leads - Mybizcatalyst

B2B Leads

Every now and then, while reading about the marketing industry, we often come across a trending term called ‘Lead Generation’. In the midst of the technological revolution, this term is of quite a significance as your business circulates around this term.

This term might sound like a piece of cake but it’s a challenging task. 65% of businesses say generating traffic and leads is their biggest marketing challenge. In fact, this is the company’s top marketing challenge.

Now coming to the fact, what is the meaning of lead generation and how can it boost your business. As per Google, ‘Lead Generation is the process of stimulating and capturing the interest of potential buyer in a product or service for the purpose of developing sales pipeline’.

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Marketing Automation Trends of 2019 to trigger market value - Mybizcatalyst

Marketing Automation Trends2018 is soon going to an end and 2019 will mark the dawn of the new beginning. The time is changing rapidly and so is the marketing automation trends. Hence, it is the need of the hour to gear up your business value and build your presence in this transition phase of the market.

The Marketing Automation Software Market is growing at 8.55%, unlocking a market capitalization of US $5.5 billion by 2019. According to research, more than 51% of companies are using Marketing Automation already, and 58% of industries like healthcare, IT, ITES companies are planning to adopt the technology.

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