Today there is a lot of pressure to transfer every activity to social media as well. If you don't have a Facebook account, you feel you need to change it. However, running a FanPage is not always a necessary activity.
Assume or not?There is no rule that would help in choosing the right marketing campaign. In the case of a Social Media campaign, the matter is even more difficult. Social media are extremely interactive, there is a lot of traffic and a lot of interest in attractive content. People who like the profile of a given business expect either extensive content or some lucrative benefits. Think about what your FanPage management can offer Internet users?
Local producer and international potentateIn fact, both small companies and large corporations can benefit from social media. Large corporations find it useful to warm up their image, inform about important events or to open up to new consumers. However, running a FanPage of such a company will be significantly different fromcontinue reading →