Lack of buyers and poor sales results are the main ailment of online store owners. The money invested in marketing pays for itself very slowly and it is difficult to say why nobody wants to order anything from us. How to solve the problem of lack of orders?
Marketing is not everything. High positions in the search engine or perfectly planned Ads campaigns will be of no use to us, if our shop is simply not attractive. We need to know how our customers move around our store and at what moment they resign from buying, how much time it takes them to make a decision.If we want to understand the complexities and limitations of Google Analytics we need to know the technical aspects of this tool. This knowledge is also necessary if we are going to use advanced code implementations.
So how does Google Analytics work "from the kitchen"?