Voice Search

USE LOCATION EXTENSIONS WITH ADWORDS

The AdWords Location Extension is an effective way to show your ads to the most motivated users 

Turning on location extensions allows you to see your business address, phone number, and routes next to your ads.

This is of crucial importance if you want to appear in these highly commercial "local" searches.

Check out this page about AdWords extensions to find out why these extensions are so powerful and how to use them.

USE GOOGLE MAPS LOCAL SEARCH ADS

Using local search ads in Google Maps is another powerful technique for reaching the right people at the right time and in the right place.

These discreet ads appear above the natural results in Google Maps (both on the web, on the computer, and in the Google Maps app).

They can also drive more traffic to your store or business.

SPEAK, AND YOU WILL FIND

I know it has been a bit long as an article, but I hope you will start to think more actively about the potential of voice searc

TARGET RESEARCH WITH THE LONG TRAIN

One of the most effective strategies you can take to optimize voice search is to target long-tail keywords.

Long-line keywords are search terms and phrases that, as the name suggests, are longer than the typical search query. These queries are often quite specific and, above all, many sites neglect them in favor of shorter and more competitive search queries.

In addition, long-tail keywords account for about 70% of all search queries, which means they are less competitive but still perform well.

Another thing to consider when targeting long-tail keywords is the way people actually use voice search. 

Unlike a typed search query, spoken voice searches are usually conversational and reflect the way people speak in everyday life. By targeting long-range keywords and conversational phrases and answering questions your potential customers are likely to have, you have a much better chance of ranking those queries and appearing high in search results. .

OPTIMIZATION FOR SPECIFIC SEARCH ENGINES

Some of you may be wondering if it is worthwhile to optimize for search engines other than Google.

At first glance, this question makes sense. After all, Apple's Siri uses Bing as the main search engine (no jokes or jokes to Siri's accuracy, please), so you might be tempted to consider optimizing for Bing rather than Google. However, there are several problems with this line of thinking, the first being the market share, and the second being the current state of SEO in general, especially for an expert.

Yes, the Apple iPhone is remarkably popular. Apple is the most popular smartphone maker in the US, and in the fourth quarter of 2016, Apple eventually overtook Samsung as the world's largest smartphone provider. But iOS still represents only 31.3% of the US market. Mobile device sales often fluctuate considerably, which means that the deliberate optimization of some search engines other than Google is probably a waste of time.

As for the s

HOW TO OPTIMIZE YOUR SITE FOR VOICE SEARCH?

So, now you may be wondering how to make your site more user-friendly for voice searches. The good news is that if you use current SEO best practices, there is very little you need to do differently. The bad news is that if you do not use current SEO best practices, you have tons of work to do to be in the guideline.

USER BEHAVIOR AND VOICE SEARCH

If you have already done a voice search on your mobile device, chances are you are looking for very specific information: the address or hours of operation of a store, the price of a specific product, if a company offers a specific type of service, etc.

It is therefore essential to consider the intent of users when structuring your site and content, and one of the best ways to do this is to preemptively answer questions.

This may seem almost simple, but in fact, ensuring that important information such as your address and hours of operation (if any) are readily available on your site shou

VOICE SEARCH, NATURAL LANGUAGE PROCESSING AND MARKETING

One of the biggest changes we have seen in research in recent years has been the advent of highly personalized web browsing.

Google has pioneered the combination of its different services and products into a single, consistent user profile system that allows Google to provide users with a unique browsing experience.

This has resulted in (yet another) people-based marketing strategy, a remarkably powerful technique despite its terrible unique name. Person-based marketing is, as its name implies, a marketing methodology that allows advertisers to target users based on their identity rather than their behavior.

As Google learns more about us, we could see a profound shift towards more and more personalized marketing based not only on our browsing history and consumer preferences, but even on our voices. 

HOW WILL GOOGLE "LEARN" TO RECOGNIZE YOUR VOICE AND HABITS?

Google Voice Search and similar technologies "learn" to recognize

WHY IS GOOGLE VOICE SEARCH MORE POPULAR?

Ease of use compared to typing is the main cause of transitions, the user prefers ease, which allows voice recognition to be acclaimed by mobile users, phones are not really practical devices to enter text, smart devices like Google Home, whose main interest is ease, have a bright future ahead of them!

The average person can type about 40 words per minute, but can speak about 150 words per minute, allowing greater specificity with less effort. In addition, as we can see, nearly one in four users use voice search to search, the difficulty of entering on some devices allowed to increase voice search.

The second reason for the growing popularity of voice search is its continued integration with emerging products and technologies. Connected device sales have proven that consumers are ready and eager to enter the "smart home revolution", the advances in speech recognition technology are likely to give even more interest to these devices and servic

THE RESEARCH QUESTIONS VOICE UP

 As with most Google products, the adoption of Google Voice Search has grown steadily since its launch. Data from the annual Internet Trends report shows how popular Google Voice Search has been in recent years.

As you can see, data from Google Trends suggests that the use of Voice Search and its related commands has increased seven-fold since 2010. Currently, navigation queries and calling features are the most common uses voice search. 

More and more sophisticated searches will be conducted using voice search in the near future, as will a much higher volume of voice queries in general.

The report also indicates that in May 2016, one in five searches on Android devices was a voice search. 

In addition, Chinese search engine Andrew Ng of Baidu speculates that by 2020, about 50% of all searches will be done via voice recognition technology.

WHAT ARE THE USERS OF VOICE SEARCHING FOR?

 We know that voice searches are becoming more and more popular

GOOGLE VOICE SEARCH AND HUMMINGBIRD UPDATE

A few years ago, Google made one of the biggest changes to its basic algorithm. This update was known as Hummingbird (hummingbird) and it changed ... well, just about everything.

One of the biggest things that changed with the advent of Hummingbird was the emphasis on semantic search or the implicit meaning of search queries.

User intent is one of the most important basic principles of research, but for machines it can be extremely difficult to deduce what users really want when they do some research.

It is because of these many reasons that the Hummingbird update was so important.

This big update marked a significant change that allowed Google to develop an even better user experience, but also to allow it a technological breakthrough in its learning system RankBrain algorithm. 

It also provides users with a much more natural and intuitive experience, through semantic searches such as those that can be done in an almost conversational m

VOICE AND LOCAL RESEARCH

In addition to the way users activate and use voice search commands, there is very little difference between a spoken voice search and a typical search query.

Even "near me" (local) searches on the desktop will be very similar to the results for a voice search query on a mobile device.

Users are redirected to a typical search engine results page, whether they have responded to their query or entered it, with a few potential exceptions.

DIFFERENT RESULTS

Users seeking a route to a location using a mobile device may see a different SERP than a desktop user looking for the same information.

Overall, however, voice search queries often return similar, if not nearly identical, results to typed queries. It's much easier and more convenient to speak your request than to type it.

A BRIEF HISTORY OF GOOGLE VOICE SEARCH

Like most of Google's most popular services, Google Voice Search (also called Search by Voice) was born in Google Labs, in the cradle of Si

Over the past decade, Google has taken a number of bold steps to achieve this ambitious goal, and one of the most exciting technological breakthroughs has been voice search and language processing technology. However, Google's voice search is limited not just convenience. This changes the way Google handles search queries, how users search for the information we need, and even our attitude toward search engines in general.

In today's post, we'll take a quick look at how Google has developed its revolutionary voice search technology, before examining how its development has impacted our local and voice search habits.

We'll see how businesses and marketers can develop content, ad campaigns, and strategies with voice search.

Finally, we'll brave our own final frontier and speculate on what Google's voice search might look like in the years to come, and the possibilities may not be as fantastic as they may have seemed.

There is a lot to discover, so grab a coffee and get straight to th