If you’re just getting started with content marketing, you’re a tad bit late to the party. However, that doesn’t mean that you can’t benefit from the advantages content marketing offers.
To many beginners, this idea is intimidating. Publishers everywhere have created thousands of articles on content marketing. It’s hard to differentiate actionable advice from the clickbait stuff not worthy of your time. Check this also how to uncover content marketing techniques from competition.
#1. Who are you marketing to?
This step precedes creating content, crafting an offer or strategising your marketing funnel. You need to decide who you’re marketing to. Content marketing means connecting with the target customers on a personal level.
#2. Content creation
After defining your target audience, content creation is the next step. This could be in a written format (press release, website blog, report or a social media post), as visuals (meme, infographic or for social media) or as a video.continue reading →