Managing ones’ social media presence – especially if there are multiple accounts involved or multiple team members – can present a lot of issues, from time management to proving ROI. So, how do you overcome these challenges? How can you get results without panicking on a daily basis that you tweeted the wrong thing, didn’t post enough updates or weren’t there to respond to a comment?
In this blog post, I’m going to talk about the main challenges of managing your social media presence – and show you how to overcome them.
Challenge no. 1: Social media is a full-time job
And by full-time, I don’t mean 8 hours a day, 40 days a week; rather, it’s around the clock work. Of course, this depends a lot on your audience; but generally, you’re likely to have followers and audience members from all over the world and with all kinds of browsing habits – from early morning risers to night owls.
And if it’s just one person managing an account – or several, for that matter – it’s impossible to be continue reading →