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What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of affecting the visibility of your website on search engines, like Google, bing, DuckDuckgo and Yahoo! with tactical on and off page optimization strategies. There are over 200 different ranking factors that search engines look for when ranking a website. Some ranking factors include:

  • Keyword relevance
  • Fresh/updated content
  • Meta tags
  • Indexing
  • Credibility/Trust
  • Readability
  • User experience

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they are unable to see or understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users. Search engines, like Google, want to see a website constantly updating and providing visitors with fresh, engaging content. Zigma’s copywriters are SEO specialists and understand the ranking factors required of w

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