There’s no doubt that we’re witnessing the customer experience movement at full throttle. Brands are rewiring themselves towards a customer-centric approach to running a business. Cutting-edge technology is leveraged to get a complete sense of evolving customer needs.
But investing in customer experience should come with returns. Ultimately, businesses want to be profitable and if they’re not able to see results irrespective of how big this movement is, they will change their approach and put the money elsewhere.
So, how do you track the returns from your customer experience program? In addition, can you maximize the ROI from customer experience? If so, is there a set method to it? Here’s an infographic to help companies derive quality returns from their CX programs!continue reading →