Mobile Apps have become an integral part of our lifestyle since they have been introduced in 2008. You name it and you have an app for it. It has brought ease to our life but at the same time has made us dependent on them.
In the first quarter of 2018, the Google Play App Store offered more than 3.8 million apps, while the Apple App Store offered around 2 million. The numbers are only growing and more and more Apps are being introduced on the App Store and Google Play Store.
But why has having an app become crucial for your brand? Let’s have a look at why!
Having an app is kind of authoritative and gives a sense of command in the market. People trust your brand better when they know you have an app of your own. You want your app to stand out from the rest and that is what having an app does. It gives yourself a platform to influence the public and create a name for your brand. Using an app as the platform can make more users want to listen to you, giving you not just authority, butcontinue reading →