Television programs and the world of cinema benefit from social networks and, in general, all forms of entertainment have seen how social media marketing has exerted a strong influence on the behavior of its users. The musicians are the first who also benefit from social networks, since more than 70 percent of users on social networks have listened to the music of an artist after one of their friends published it on their social media profile .
Music has an important advantage in its favor: it has a large viral component, which has allowed it to take a central place not only in the world of entertainment, but in most aspects of communication related to consumers. Music is often a point of conversation for most consumers , as it usually promotes interaction and raises passionate opinions. This is a golden opportunity for most brands to connect with their audience.continue reading →