A CRM system helps manage the relationship between a business and its customers so as to help the business grow. It actually helps organize the data collected through the interactions between the customers and agents. In addition to this, a CRM also allows tracking the history of all such interactions, whenever needed.
And this does not end here! Integrating the CRM system with a live chat service further adds to the efficiency of a CRM. Read on to know how:Enables personalization:
Though live chat alone can enable businesses to provide a personalized service to their customers, integrating it with a CRM can further add to this tailored service. This integration helps empower the sales and support team by providing everything from chat transcripts to customer expenditures to offline messages. It further facilitates immediate recognition of the customers and their preferences so as to provide faster query resolutions.Inflates sales:
When the sales and support teams have an instancontinue reading →