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WHY SHOULD YOU CONSIDER INVESTING IN MARKETING AUTOMATION?

In this competitive era, businesses do not have even a single second to waste. So, they find ways to reduce the wastage of time and increase productivity. Marketing automation is one such technology that helps with the same. As the name suggests, marketing automation is all about transforming the boring, monotonous marketing tasks into faster, fun and productive ones. For the businesses who do not use it, here’s a bunch of reasons why you should invest in this highly efficacious technology.

Simplified communication:

It is a well-known fact that communicating with the target audience is mandatory for an effective marketing. However, everyday communication is tedious and takes up a lot of time. This is where marketing automation steps in. Using this amazing technology, you can send appointment reminders, birthday messages, promotional emails and a lot more. This will further help reduce your workload and save a lot of time.

Enhanced lead nurturing:

Manual marketing processes are not

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THE BEST STRATEGIES TO USE TWITTER FOR YOUR BUSINESS

Twitter provides immense opportunities for business growth. You can leverage this power and highly loved social media platform to grow your business like never before. Here are the best of all strategies that can help you make the most out of it:

Use appropriate hashtags:

Hashtags are used to identify keywords or major topics in a Tweet. Clicking on a hashtag displays all the other tweets that contain the same hashtag information. In order to gain wider exposure through Twitter and build business relationships consider using hashtags relevant to your business. Also, make sure that you follow the Twitter etiquette of exercising restraint in the use of hashtags.

Put up a profile picture:

As a matter of fact, having an appealing brand logo helps people recognize your business. You can also consider having a photograph of a dedicated social media manager on your Twitter account.

Leverage Twitter search:

Twitter search helps you to find the right kind of audience to connect with. Usin

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HERE’S HOW AI BENEFITS YOUR LEAD GENERATION EFFORTS

Lead generation is a necessity in the business domain and with the advent of artificial intelligence, it has gotten easier in the recent years. AI has the tendency to outperform humans due to the unmatched qualities of the machines and technology. It has a lot to offer to businesses leveraging AI for lead generation. Here’s all that it can do:

Deflates costs:

AI technology eliminates repetitive administrative tasks essential for lead generation. This further enables the chat agents or support representatives to nurture the existing clients and work on acquiring new ones. Thus, artificial intelligence helps deflate costs and utilize all the lead generation resources more efficiently.

Streamlines the sales prospecting process:

AI creates a balance between automation and personalization. It thus helps streamline the process of sales prospecting by reaching out to every single lead in an efficacious manner.

Optimizes decision-making process around sales:

AI can actually help predict

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HERE’S WHY BUSINESSES SHOULD CONSIDER LEVERAGING CUSTOMER JOURNEY MAPS

Firstly, let’s get familiar with what a customer journey map is. It is basically a diagram or several diagrams that depict the various stages customers go through while interacting with a business. A customer journey map is a visual representation of the processes starting right from purchasing to sharing grievances on social media. Customer journey maps are an inevitable part of customer service today. Read on to know why:

Help understand the customers’ preferences:

A customer journey map that’s created using data-driven research, helps understand customers’ preferences of channels that they use to reach out to a business or get their products. It may be emails or live chat support or phone calls or whatever suits them. You can even predict the path of future customers, as well.

Enables the maximization of sales efforts:

Tracking various stages that the customers undergo during their interaction with a business, gives a clear idea on how customers proceed through the sales funnel.

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EMPOWER YOUR CUSTOMERS AND ULTIMATELY ENHANCE THE CUSTOMER EXPERIENCE!

Whether the customer experience was fair, good or excellent is best known to the customer. Empowering them is a way of enabling them to express whatever they feel.

As a matter of fact, the customers today, want you to know what they want and whenever they want. Customer empowerment benefits the customers and the businesses alike. Here’s how you can empower your customers the right way:

Provide an extended multi-channel support:

The very first step towards empowering customers is offering a multichannel support. Enable your customers to initiate an interaction over one communication channel and complete it over some other channel that they want. In addition to this, ensure that they have an access to the full multi-channel session history. This will help eliminate any repeat questions or searches and help enhance the customer service.

Put up a knowledge base for an enhanced customer experience:

Putting up a knowledge base is yet another effective way of empowering your customers an

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DO YOU STILL THINK LIVE CHAT SUPPORT IS NOT MEANT FOR YOUR WEBSITE?

So, you still think your business can thrive without a live chat service today? Well, if that’s what’s on your mind, you need think again! The most successful businesses today are the ones that value their customers and be there to assist them every hour of the day. And that’s possible due to a live chat service.

Apart from providing 24x7 assistance, live chat contributes towards increased sales, loyal customers, brand recognition, lead generation and more. And it does not end here, read on to know why you really want this powerful technology for your business.

It is cost effective:

Live chat is the most efficient and cost-effective customer retention tool that you can opt for today. You can actually eliminate cart abandonment and move your visitors down the sales funnel in an effective manner using proactive chat communications.

Helps build trust:

The powerful technology enables your business to be transparent with your customers. Wondering how? Well, most of the live chat softwa

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UNRIVALLED TIPS TO CREATE AN IMPECCABLE CUSTOMER EXPERIENCE!

Cultivating an exceptional customer experience for your customers is as important as delivering a great service in today’s era! An impeccable customer service alone cannot meet the ever-increasing expectations of today’s customers. Here are the best ways to create a great customer experience strategy that helps retain your customers and build a loyal customer base.

Determine the exact experience you want to capture:

This is the very first step when creating a customer experience strategy. It starts with the establishment of your company’s guiding principles. Thereafter, all the departments of the company from sales to marketing to product design to customer support need to be aligned so as to make the strategy successful.

Dig deeper into customer demographics:

An effective customer experience strategy can be created only if you know what your customers really want from you. So, it’s imperative that you gain insights into customer demographics spanning from age to education to ethni

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SILLY LIVE CHAT MISTAKES THAT MAY SIMPLY SHOO YOUR CUSTOMERS AWAY!

As a business, taking care of your customers’ requirements and striving hard to enhance the customer experience is a great idea. Further, providing an amazing live chat support so that they can reach out to you in case of queries is a commendable move.

A live chat software ensures an enhanced customer service, boosted sales and higher customer satisfaction. But that’s just one side of the coin. What if your live chat agents are not trained enough to provide the desired support? What if they are committing certain mistakes that are simply screwing up your live chat support?

Well, is that’s the case, your live chat support would not contribute to revenue growth but simply drive your customers away. Let’s have a look at the silliest live chat mistakes that may cost your business a lot:

Concentrating only on reactive approach:

A reactive approach is the one where the website visitor or the customer is supposed to initiate a chat. Now, if you are only waiting for the customers to initia

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HOW TO GATHER MORE CUSTOMER FEEDBACK AND SERVE YOUR CUSTOMERS IN A BETTER WAY

Meeting or exceeding customer expectations is possible only if you know what exactly your customers want. Knowing their pain points helps improve the service quality and boost customer satisfaction. A customer feedback survey is the best way of knowing about customers preferences, likes, dislikes and hidden requirements. However, businesses need to identify the customer feedback medium that would work best for them. Here are the best ways of doing the same:

Customer surveys:

Customer surveys provide the best and accurate results when conducted appropriately. A customer survey requires some potential and relevant questions to know the hidden requirements of customers. You can either put up all such questions on a dedicated feedback channel or print them on papers to be distributed.

Live chat:

Live chat can be a great medium for collecting customer feedback due to the real-time connection it creates between the business and its customers. A wide range of issues can be addressed using

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HOW TO HANDLE AN ANGRY CUSTOMER USING LIVE CHAT

Customer service is not only about providing an exceptional support to the customers. It’s about looking after all the aspects that relate to the relationship between a business and its customers. The one that’s most noticeable of all is an irate, dissatisfied or angry customer. The reason for his/her fury may vary anywhere from a defected product to a complicated return policy. Whatever the situation be, the success of a business lies in combating such situations in the most effective manner. Here’s all that should be done when you encounter an infuriated customer:

Be positive and patient:

Being a live chat agent, this is the most important quality that a person should possess. It’s necessary to maintain a positive attitude and ensure that your chat tone is positive. Making use of positive phrases and carrying out the chat patiently irrespective of how badly the customer behaves is the key to winning him/her over.

Let them explain:

It is best to let your angry customers explain th

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