As a freelancer, to build a steady business, you have to market yourself intensely to your potential clients. There are numerous channels available to do so, but you just can’t afford to skip Facebook. When done well, Facebook marketing can augment your brand building, networking, and lead gen efforts like no other channel.Why use Facebook marketing to market your freelance business?
India is the second largest freelance economy in the world with almost 15 million freelancers. The resulting rise in competition has forced freelancers to go beyond the traditional marketing channels.
One channel you must not skip is Facebook. According to Statista, India is home to 294 million Facebook users, the highest in the world. So, the reach Facebook offers is unparalleled, and you would be a fool not to take advantage of it.
Here are a few more reasons why you should pay attention to Facebook marketing:
- People spend a lot of time on social media — 1.72 hours per day.
- Facebook is a great