All business owners should consider internet marketing as a valuable online marketing tool. Here are a few basic things that you need to do. Once you understand the concepts of internet marketing, you will be able to apply your own creativity to get the results you desire.
Perhaps you have noticed that a lot of websites have links either at the top or bottom of every page. Called site-wide links, these links help visitors to your website navigation with ease. Make your visitors focus on a specific page of your site. This could be a general page listing product categories or a persuasive page pushing a certain item. Be sure to place your site-wide links in a menu that will allow visitors to quickly find your site's other pages. Make sure that you put exact descriptions of each page in the menu and that they are logically organized.
Your HTML code should include meta tags. Visitors can't see them, but search engines use them to understand the content on your site. The initial meta tacontinue reading →