Signage has evolved rapidly since the 1990s in lockstep with advances in technology and business models. Newer business models and more companies entering the fray automatically call for more aggressive, unique and insightful marketing. Signage has evolved from a mere necessity around the premises, to an important component in the advertising story. Various influences from technology and marketing trends are shaping modern day signage.
Marketing trends shaping signage
- Simple designs: Clunky signage with a lot of messages crammed into it is becoming extinct. Simple and short messages in unique, elegant and modern fonts are the rage. They stand out from the clutter and scream “class” from a distance. Backgrounds and borders are also more refined to help the text and imagery stand out.
- Vintage designs: Vintage designs from the world war era have an antique value and bring a smile on viewers’ faces. This is being exploited cleverly by advertisers in industries where the offerings ar