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Digital Signage

Digital Signage Improves Students’ Overall College Experience

posted by karenanthony 28 days ago
tags: Digital Signage Education

In the past, colleges used corkboards to pass important information to students. Later on, they advanced to sending the students mass emails, which often went unread.

Communication within colleges is an ongoing process that is not limited to the inside of classrooms. Students want to stay informed about everything, from emergency alerts to their professors’ office hours to the day’s lunch menu at the cafeteria. However, college administrators usually find it hard to distribute relevant, timely information to students and visitors.

Thankfully, a new communication tool, digital signage, has emerged to replace inefficient bulletin boards and emails. A majority of modern colleges use digital signage for a number of reasons:

  • Digital signage eliminates the cost of printing numerous copies of signs and posters to announce events, only for them to later be thrown away, which is wasteful.
  • Digital signage features dynamic and visually appealing images and videos that capture the attention
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The Power of Digital Signage for Brands

In what is otherwise a relatively-low innovation industry, the signage or display advertising industry has seen a lot of innovation in recent years. The past few years have witnessed tremendous transformation and innovation in signage since the time they hit the mainstream market in the 1950s.


Digital signage goes a step further and has completely changed the way marketers and brands seek to promote their products or services. It has become an integral part of marketing strategy and as per Grand View Research, a market research and consulting company, the global digital signage market is expected to gross USD 20.03bn by 2020.



Types of Digital Signage

Whether it’s replacing your poster or hoarding with an LCD screen, utilizing a touch screen kiosk or ordering your food via a touch screen at a restaurant, digital signage is ubiquitous. They vary in size and are determined by their use.


  • Indoor signage: Theseuse HD screens which can be controlled by computers to choose
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Digital Signage Trends to Look out for in 2018

Digital signage is becoming increasingly more prevalent as cutting-edge technology continues to drive innovation. Market research firm Markets and Markets, pegs the global digital signage market to grow to approximately USD 32.84 billion by 2023. Tinhis is a steady 7.4% increase from the USD 19.6 billion which it was in 2016. North America constitutes the majority of this market and will continue to be the driving force. Of course, this market size includes everything from digital signage products to software/hardware services and applications. That is why it is useful to know the trends for the coming year.



Types of Digital Signage and their Uses

So, what exactly is classified as digital signage? While kiosks, menu boards, billboards, signboards etc. all come under digital signage,for ease of understanding we broadly classify digital signage as:         

      · Indoor Signage- Using HD screens to display service related information, live updates, ad sand so on. These are o

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