Even as the world braces itself to enter the third decade of the new millennium, which may bring more disruption in our lives, one of the things that has not changed much is the use of signage to promote brands and services. Sureenough, there have been several innovations in the signage industry but the basic premise for the use of signage has not changed. Whether it’s commercialspace in the CBD (central business district) or the downtown, or digital signage that keeps you updated on the latest happy-hour deals, there are some basic principles that must be followed to maximize your brand’s exposure and effectiveness.
Must-have elements of good signage
As a marketer, brand visibility is key and a lot of thought and effort goes into every design and choice of medium. When it comes to signage, here are some important basics to bear in mind:
Keep it Simple- Yes, the KISS (Keep It Simple, Stupid) principle will always hold good. Think very carefully on the choice of words andkey messacontinue reading →