Digital marketing has well proven its importance. Everyone now believes in the power of digital marketing and the commercial success it can bring to the organization. But doing just for the sake has never worked and will never will. With the ever-evolving algorithms and cutthroat competition, you need to focus on working on smart and intelligent strategies that will not only rank you up on the search engines but will help you stay there longer.
A digital marketing strategy that is comprehensive will help you reach your goal better and faster. There is one ultimate goal to your digital marketing that is increased sales. If your strategies are not doing that you definitely not doing it right. Along with increased sales, your target also is brand awareness, generating brand advocates, or preparing for a major business expansion.
None of these goals can easily be calculated or quantified. Conversion tracking and calculating an ROI against these efforts is highly difficult. Nonetheless,continue reading →