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Content Marketing

A/B (a.k.a Split Testing) Pro Tips

Most big brands try A/B testing of their websites to gauge customer behavior and reactions. Small businesses may opt for it to. The key is to remember three things- 1. What is your goal? 2. What is your baseline? 3. What is the time you need to allot for this testing. Unless you are clear on these fronts, you will be clueless with what to do and will not be able to make sense of the data you get after testing.

 Mr.Avinash Chandra, founder and CEO, BrandLoom said, “One problem small business face is seeing variations in data when testing over a small period of time. Data may fluctuate randomly in short bursts, and as a result, it becomes difficult to draw rational conclusions from that. The best thing to do- if you can afford to- is allow the testing for a longer period of time. This helps you identify and discard these fluctuations and focus on long term assessments.”

More details please visit:  BrandLoom Consulting

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Tips for hiring a content marketing agency

Hiring a content marketing agency is not easy- especially now when there are so many of them. Start ups and small businesses especially are likely to get confused.


The ONE TIP that will reflect the nature of the marketing agency: Transparency: They will tell you exactly what you are going to get, and will not promise you millions of clicks within two days. This means they know they field well, they follow ethical means, they will not fleece you and they are looking for long-term methods of building your brand reputation and promoting it. If the agency says they will get you a million clicks within 24 hours, chances are they will engage in unethical tactics and leave you in the lurch after collecting the money. They will damage your reputation, and their tactics will ultimately lead to your website to be shutdown. Do not engage with agencies like these.  


Here are a few things clients should keep in mind when looking for a good content marketing agency:


  1. Versatility: Look f
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How do you create a brand story?

A brand must have its own culture, which attracts potential buyers/investors, and also ensure loyalty in them. For that, it is essential to develop a brand story. Brands usually tell a story in which the company acts like an individual. The usual story is how the brand is faced with a challenge, and how they overcome it. In the end, they get rewarded, and usually find a solution that benefits or appeals to the audience.

 What it should definitely do is have a relatable story for its audience. It is human nature to identify oneself with something we like, believe in or admire. So keep it simple and relatable, tell it in a language that the audience understands and make sure the payoff is something that will satisfy your audience.

What it should avoid doing is try to sell anything while telling a story. No matter how interesting your story is, if in the end it turns into a sales pitch, audience will sour towards you and abandon your brand.

 In order to disseminate the story, use multi

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How can marketing data analysts better impact marketing ROI?

Good marketing data analysts are now vital for any company in the digital age. We all hear that “data is everything”, and the data analysts help companies make sense of the data, suggest improvements and help shape a good digital marketing branding and strategy.

Marketing data analysts help execute the marketing strategy of a company, which is crucial for a company to achieve its ROI goals. These analysts also collect, analyze and report on the data collected on the new or existing products/services the company is offering. In short, a marketing data analyst studies all the information about the market and the products her employer is selling, and interpret it for the company management so that they understand what exactly the market looks like, what the customers want, how the customers are responding to a product and what decisions to make so that the company can improve revenue collection and its reputation in the market.

Any company’s ultimate goal is to get good returns on their

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Role of AI in Graphic Designing

Graphic designing is a field in which many experiments are happening about integration of AI. There are AI software and tools for designing purposes. Eg: firedrop.ai, Google Autodraw, Artisto, etc

Many websites use AI for designing webpages, content templates, editing pictures and graphics. Vox.com generates page templates like that. The Microsoft AI drawing bot creates images from provided descriptions. NVIDIA also claims that AI techniques can restore damaged/corrupt images. So, we can see that AI tools can help designers in a lot of ways.

Designers must learn how to work with AI tools to enrich their craft and how to engage their viewers in new ways.


  • Fast
  • Interactive designing and art possible
  • Artists can give instructions and map a concept which AI can execute, thus giving them more time
  • With practice, AI can learn and become more intuitive and improve quality of work



  • AI can’t be creative or set context to art like humans, so need guidance
  • AI dependen
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ONE tip for creating Instagram Ads

Instagram is a very visual platform, and so, it is more likely to invoke thoughts and feelings that written content. So, it is important to design good, snappy ads that are eye-catching and thought provoking when you promote your products on Instagram.

A pro tip for effective advertising on Instagram: Optimize your Content Caption. While Instagram is a very visual platform, do not forget the importance of text. Have a caption that relates to your picture, resonates with the audience and makes them curious to click on it. Also, use good hashtags in the caption. Using hashtags not only draws in your target audience, but increases the chance of being seen by a much wider no. of people. Research some popular hashtags, especially ones related to your field/area, and choose one that suits the visual content you are posting. Hashtags encourage audience participation, so you have a good chance of getting more attention and increasing your reputation.

For Mote tips visit:BrandLoom Consulting

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Interactive Content: The Key to Content Marketing in 2019

 More companies are today opting for interactive content, because it gives customers the feeling that they are being attended to by live representatives. Interactive videos, graphics and voice-powered searches are all popular examples of interactive content. But one good (and cheap) interactive example of interactive content is polls. Polls and contests can easily be used by small businesses and brands. Polls are brief, thus they don’t require audiences to spend too much time pouring over words.  Polls give viewers the chance to give feedback, and hence, gives them the feeling that their opinion is valuable.

Moreover, polls are a great way of getting useful data and gauging audience reactions. A savvier business owner may use poll results to reward her audience too.  For example, a make up brand may offer some discounts on a product that more customers voted for. This not only drives up sales, but also increases customer loyalty towards the brand, because people are more loyal to bran

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IGTV - Instagram TV - Pros and Cons

It has been almost six months since IGTV was launched. It was billed as an alternative to TV, and offered users many features. While it is quite early to understand its long-term potential, here are some pros and cons.


  1. It is a good marketing tool, especially with influencers: Influencers are most effective on Instagram and Snapchat, and for brands who use them, IGTV is a good platform. It allows “creators” to have their own channels- which is a good way to engage followers and maintain their interest.
  2. Vertical viewing or portrait mode: Most other video platforms need the phone to be oriented to “landscape mode” to be viewed full screen. IGTV enables vertical viewing and recording, which is convenient.
  3. Long videos: Videos can be an hour in length, so you have a lot of room for creativity.
  4. Good for instructional videos: It is great for brands who want to educate their viewers on using their products. There are many make up and crafts brands that are utilizing this feature to
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Branding and Marketing Communications

What are the actions in the brand definition procedure?

The primary step is generally the understanding and find a method to make those ideas reality. For example, what is the objective of the company and what is their vision. They ought to likewise look at the consumers and experience side, what is the sales history and how satisfied are the consumers. Other parts of the first step are: key items and/or services, organisation method, market environment, competitor landscape, research & & analysis.

The next step will be articulating and clarifying the core worths, brand name qualities, strenghts & & weak points (if a business understands their weak point they can change them in strengths and in this manner they are an action ahead their competitors), oportunities & & dangers, audiences, target audience, differentiators (what makes them different than their competitors and if they really bring something new to the marketplace), and last but not least competitive benefit.

As you narro

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Tips to Create an Effective Content Marketing Strategy

by mediafortress2 months ago

Effective content marketing strategy helps Companies and business to attract consumers, fill the sales funnel, increase the website traffic, customer confidence, involvement, etc. Content marketing always comes in your way, updates on the Facebook page, published articles on leading websites or blogs and the message that you leave in your business blog. Let’s have a look at Effective Content Marketing Strategy:

1. Set Goals and Objectives at First: You need to have a clear goal in your mind first. Who are you targeting? Who is your ideal reader? And your goals may be, Make the brand easily recognizable, Just Increase customer loyalty and trust, ncrease the number of new and potential buyers, Make SEO-promotion more effective.

2. Budgeting: Create a fixed budget for content developers and a team of SEO specialists who will make use of the content. Because budget planning helps you to perform content marketing activities easily & obtain the desired results.

3. Create an Editorial Cale

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