Most big brands try A/B testing of their websites to gauge customer behavior and reactions. Small businesses may opt for it to. The key is to remember three things- 1. What is your goal? 2. What is your baseline? 3. What is the time you need to allot for this testing. Unless you are clear on these fronts, you will be clueless with what to do and will not be able to make sense of the data you get after testing.
Mr.Avinash Chandra, founder and CEO, BrandLoom said, “One problem small business face is seeing variations in data when testing over a small period of time. Data may fluctuate randomly in short bursts, and as a result, it becomes difficult to draw rational conclusions from that. The best thing to do- if you can afford to- is allow the testing for a longer period of time. This helps you identify and discard these fluctuations and focus on long term assessments.”
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