Many companies think that ads on Your ads on Facebook do not work are not profitable, that they do not work. The truth is that many of these experiences are the result of bad management. If used properly, you can get up to 600% return on investment. Next we explain how.
First of all, we should forget about traditional pay per click Many campaigns in Google AdWords work well almost leaving them on “autopilot”. Not so with the social network of “Like”. Once our demographic target has seen our ad again and again, the click rate will fall , and our cost per click will rise, thus destroying the ROI. To be successful with this type of ads, we have to prepare a campaign with a short life cycle . Ideally, it should not last more than a week.continue reading →