For many B2B technology marketers, marketing is chiefly considered as a practice of plain hard-facts, product brochures, and an intense business-pitch to entice a rational consumer.
But, 2017 showed us a different aspect.
In this digitalized world, all has changed – the reasons B2B tech prospects begin their buying process to the ways they are taken down through the sales funnel at each stage of their buying journey. And the changes are unstoppable.
If you are a technology marketer, read this article to consider to implement an effective marketing strategy in 2018 and for beyond:continue reading